BOOM! How Drex Lee used professional mode to grow to 2.6 million Facebook followers
BECOMING A CREATOR
Drex Lee's journey to become a creator on Facebook is an inspiring one. Drex studied film in university and began making videos full time for creators and businesses, directing everything from music videos to cinematic one-shot shorts. Drex quickly learned how to make captivating content using just a smartphone and some simple effects such as zoom, slow-mo and Epic 1 Shot effects.
In 2021, he decided to become a full-time creator himself, engaging his community with unparalleled energy and an aspirationalcontentstyle, starting every video with his signature "BOOM!" introduction. He posts a new creative video every day, and inspires followers with his cutting-edge smartphone cinematography, featuring fast cars, fashion shoots and epic stunts in exotic international locations.
GETTING STARTED ON FACEBOOK
To grow his audience globally, Drex decided to tap into the more than 2 billion daily active users on Facebook, knowing the platform has become a place to connect with more than just friends and family. He turned on professional mode, which allowed him to start gaining followers on his existing profile, helped his content reach new audiences through recommendations and gave him access to professional tools such as insights, comment moderation and the opportunity to earn money from his content.
In order to expand his audience globally, he optimised his content strategy by simplifying captions and using words that can be easily translated and understandable:
Using professional mode made it easy to track his growth and better understand content performance through insights in Professional Dashboard. He regularly reviews insights and the performance of his posts to better understand what his audience likes and replicates his most successful content.
DREX'S TIPS FOR GETTING STARTED ON FACEBOOK
1
Be your unique, individual self. Ensure that your content connects by staying true to yourself rather than imitating others.
2
Simplicity is key. Content doesn't need to be mind-blowing or highly produced to be engaging.
3
Engage your audience. Develop a personal, two-way conversation with followers through comments and get their feedback on what they want to see next.
WHAT TO KNOW ABOUT PROFESSIONAL MODE FOR CREATORS
Anyone can become a creator by turning on professional mode on their Facebook profile. Professional mode lets you build an audience, get access to professional tools such as insights and you can become eligible to earn money from your content – all on your existing Facebook profile. Learn more here.
Turning on professional mode is quick and easy – see here for the four simple steps.
To learn more about professional mode, watch these videos from the Facebook for Creators Facebook Page:
1
How to turn on professional mode
2
Benefits of professional mode
3
Professional mode vs Page
Comments
Post a Comment