Turning dreams into reality with professional mode: a look at two successful Facebook creators

 At Facebook, we’re committed to helping creators grow their community and make a living on our platform. With professional mode, you can build a public following on 

your personal profile, get insights on your audience and content performance, access features that unlock more monetization opportunities and connect with your fans in more meaningful ways, all without having to create a separate Page to manage on Facebook.

We talked with two creators who are successfully building their community, earning money and pursuing their passion using professional mode on Facebook. Continue reading to learn more about what drives their process and discover tips you can follow on your own Facebook profile when you turn on professional mode.

Meet licensed braider and hair influencer, Veronica Christon, who grew her audience to more than 640,000 followers.

Veronica is a licensed braider and hair influencer from Mississippi. She started using Facebook in 2009 to showcase her work, but struggled to gain momentum and grow her audience. However, in 2021, everything changed when she turned on professional mode.

The very first video Veronica posted on professional mode gained significant traction, garnering 8 million views in the first few days. Since then, her following has grown substantially, and she now boasts over 640,000 followers and counting. Her business grew by 600% and attracted clients from all corners of the world seeking her hairdressing services.

One of Veronica's primary goals was to build her clientele and generate more business. With professional mode, Veronica was able to access professional tools, such as professional dashboard, and utilize insights found there to understand who her audience is and what they are interested in. This information allowed her to create more targeted content and reach new audiences. Her favorite feature is the Comments Manager tool, where she stays on top of the many comments and inquiries she receives. This has helped her build deeper connections with her audience and turn potential clients into paying customers.

Meet Oleg Astakhov, professional ballroom dancer turning passion into career.

Oleg is a professional ballroom dancer with over 20 years of experience. Unable to afford private lessons, he started learning ballroom dancing by watching videos online and eventually became a self-taught professional dancer. As Oleg advanced in ballroom dancing, he wanted to share his passion with others and started to record tutorials teaching the different styles of ballroom dance, such as cha-cha, salsa, rumba, jive and tango.

Shortly after turning professional mode on, Oleg grew his following from 5,000 to more than 1.3 million followers within the first year. He also made use of several monetization programs which ultimately increased his income by 5x. His success on professional mode brought more clients to his dance studio in California, where people can take lessons from him in person.

Accessing professional mode has made it easy for Oleg to create dance tutorials within the Facebook app without needing any additional editing apps. One of his favorite formats is Reels and the variety of editing features that are built into the Facebook app, allowing him to easily edit video lengths, add titles, find music, create links and more.

Oleg believes the most important thing to do is to post videos on a regular basis. By posting every day and focusing on his interests, he’s able to create content that resonates with millions of fans. Additionally, he advises to post two types of videos: entertainment videos focused on uplifting people with inspiration and educational content around tips and tricks. Combining these types of videos is part of how Oleg became successful on professional mode.

All results are self-reported and not identically repeatable. Generally expected individual results will differ.